But for a lot of people, telemarketers have become more of a nuisance than of a big help. Instead of providing customers convenient and smart choices, more often than not they are perceived as pesky time wasters who are just after your credit card number.
This would not be the case if the call center or the outsourcing company of your choice applied b2b lead generation processes, wherein your prospect is not merely persuaded, but engaged. By using this effective methodology, you do not sound like an eager beaver sales pitcher, but a professional authority in your niche market telling your consumers that they need you, and not the other way around. Here are three main reasons why.
You Are Right On Target
This means that you have identified and thoroughly screened all your prospective buyers. Unlike random-come-what-may leads, you know that these people are relevant to you and you are relevant to them because you are giving them something that will aid them in finding a solution to their problems.
The Sales And Marketing Team Have A United Front
Both sides have to be very definite and crystal clear about their own definition of a “qualified sales lead”. They have to agree on the same thing. Marketing has to be absolutely sure that these leads are worth following or Sales will merely interpret these as “junk data”.
Turn Your Prospective Buyers Into Repeated Customers
When consumers realize that they are still talking to a human being and not a mechanical pitch machine, they will remember you. Interested markets will come back because you have earned their trust and loyalty. And this, my friend, is translate big bucks.